The greatest movie ever sold media is everywhere, it became a part of our life. What determines the price a company will pay to appear in a show movie. View assignment the greatest movie ever sold worksheet from com 231 at university of north carolina, wilmington. The premise of the greatest movie ever sold is a limp one. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids. While using brands in film promotion is not new for. The greatest movie ever sold custom writing mallcustom. Jan 28, 2011 the greatest movie ever sold is a clever flick when it comes to design and humor, but it has some trouble nailing down an insightful message about the nature of advertising.
Please fill out this worksheet as we watch the movie the greatest movie ever sold 1. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. Wilhelm, j, wilhelm pj and boas, e 2009 inquiring minds learn to read and write, scholastic, new york. The greatest movie ever sold 2011 the video itself is available from the media education foundation. However, in a fabulous twist, the filmmaker partners with the very brands and advertisers he hopes to examine in order to make the very. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and profitability. The greatest movie ever sold worksheet 828 and 830 name. Apr 21, 2011 morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Mar 15, 2011 that the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist.
How are companies really selling images or aspirations and how americans are bombarded with marketingproduct ideas. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. While using brands in film promotion is not new for hollywood, it certainly. Brand selection for this movie is ultimately the most important aspect of this film because in the end, the sponsors paid for this movie. The greatest movie ever sold assignment with answers. How has this movie changed your views on marketing. The greatest movie ever sold is a look at product placement, completely funded by product placements. The films slogan is hes not selling out, hes buying in. What determines the price a company will pay to appear in a showmovie. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. Morgan spurlock proposes a documentary of how marketing and product placement is produced within the marketing world and how branded messages have taken taken over our lives. Morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm.
Morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. The greatest movie ever sold, spurlock sets his cultural insights on a new target. The key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what morgan spurlock had to achieve in order to make the greatest movie ever sold. Package includes prereading and postreading questions and answers for pom wonderful presents. I teach in ontario and for media studies, i follow the strands outlined in the curriculum. Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it.
Watch the movie titled the greatest movie ever sold. The greatest movie ever sold 2011 plot summary imdb. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. This is a handout package i gave to my media students when we watched the documentary the greatest movie ever sold. Early buzz for spurlocks greatest movie ever sold has been quite positive, and the actual pic shouldnt be as difficult to understand while watching it versus analyzing its multiple layers of meaning. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. Greatest movie ever sold essay example bla bla writing. The best movies tend to be both entertaining and leave you with food for thought, so spurlocks latest looks to be on the right track in that. With humor and insight, the greatest movie ever sold takes you on a journey around the world from pennsylvania to hollywood to unmask the marketing process which ultimately informs our everyday. The greatest movie ever sold trailer will mess with your.
We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us. List the advertisers you see one the home page of each site. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Spurlock wanders through a city landscape that feels strangely. The greatest movie ever sold worksheet the greatest movie. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Why do they want to be partnered with spurlock and appear in the film. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie. A documentary about branding, advertising and product.
Mar 05, 20 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. Do you find product placement effective as a marketing tool. Feb 25, 2015 with humor and insight, the greatest movie ever sold takes you on a journey around the world from pennsylvania to hollywood to unmask the marketing process which ultimately informs our everyday. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. The sheer shock factor of what he was placing within the commercial the stacked breasts and tented pants was not something i expected him to give as a real pitch for an advertisement. The greatest movie ever sold worksheet the greatest. In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising. The greatest movie ever sold product placement paper details.
The greatest movie ever sold by skyler tyce on prezi. The greatest movie ever sold assignment with answers the. Humphrey, s, love, k and droga, l 2011 working grammar, pearson, melbourne. In one scene, spurlock consults an analyst to see what his brand personality is. Selling morgan spurlocks greatest movie ever sold the. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie hurewitz through spurlocks production company, warrior poets, along with snoot. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids, which is mostly apple and grape. The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. So the movie will be called the greatest movie ever sold. In the greatest movie ever sold actually titled pom wonderful presents. Feb 04, 20 the greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company.
In the movie, people are asked to describe themselves as a brand. Apr 21, 2011 morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps. Is morgan spurlock buying into film branding or super. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system. The greatest movie ever sold 1 in the opening scene, morgan spurlock director pitches his idea for a new film to numerous advertising executives. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly. Apr 22, 2011 the wonderfully refreshing thing about the greatest movie ever sold is that somehow in this twisted mess that spurlock creates where the roles of impartial observer, active participant, and total sellout become wholly amalgamated a lot of the aforementioned objections to documentary filming ironically become null and void. The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. So what happens in the greatest movie ever sold is that everything from top to bottom, from start to finish, is branded from beginning. Media studies the greatest movie ever sold study questions. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The greatest movie ever sold critics consensus the greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement.
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